What is Search Engine Optimization (SEO)?

At Design Canada we are Search Engine Optimizers for WordPress websites, which means that we endeavour to enhance the SEO for your WordPress website. Search Engine Optimization (SEO) attempts to alter the visibility of a website in a search engine’s “natural” or unpaid (“organic”) search results. Generally, the higher ranked a website is, and the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

The Strategy

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or focus/keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, and associated coding to both increase its relevance to specific focus words and to remove barriers to the indexing activities of search engines, as well as checking the speed of loading. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Ensuring that there is a good integration with all social media is essential to good SEO.

Your New Website

At Design Canada when we create a new website we ensure that there is good SEO created with every page. However, as time goes on and the website gets ranked by Google, Yahoo, Bing and other search engines, we offer a follow-up service of Advanced SEO which means that we work with the website over a number of months focusing on its organic ranking in searches and endeavour to ensure that your website has attained the highest possible ranking.

Your Existing WordPress Website

You may have an existing WordPress website which you would like to have higher in the search engine listings. If this is the case, contact us and we will take a look at your website and analyze its current search engine organic ranking and its potential. This review of your website is FREE! Once we have established if we can help you increase the potential for your website we will give you a custom quote detailing how we would endeavour to strengthen what you already have, the time period involved and the cost.